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DesiRock Entertainment is a record label, music production and licensing company in London, UK founded by music producer Diamond Duggal (aka DJ Swami). DesiRock also provides songwriting, remixing and licensing for digital distribution, streaming, film/TV and video games.


Diamond is producer on the double Grammy nominated Shania Twain pop country and world inspired album ‘Up!’ alongside his mentor Mutt Lange. He is also Ivor Novello and Mercury Prize nominated for the Apache Indian album ‘No Reservations’. Highly regarded and award winning internationally for his progressive blend of electronic pop and world music influences, he is twice winner as DJ Swami in 2005 and 2008 of Best Producer at the UK Asian Music Awards and also winner of Best Mixed Album for Ishmael Morabe at the South African Music Awards 2010. In 2013 and 2014, Diamond produced two European number one singles for The Voice USA star Viktor Kiraly.

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